Diversity, Equity and Inclusion Statement

For quaras, where employees are the only source of our assets and competitiveness, diversity, equity and inclusion (DE&I) drives innovation and is essential for the realization of sustainable business growth and the creation of corporate value.

“By bringing together people with different backgrounds and experience, we will become an innovative and creative organization.” Based on this philosophy, quaras, an amalgamation of companies with many different backgrounds, has actively strived to promote understanding of gender and diversity, protect all human rights, and provide a comfortable work environment.

Our culture of fairness and transparency, elimination of all prejudices including unconscious bias, mutual appreciation and mutual support forms the foundation of the everyday activities of our employees. By continuously optimizing this foundation, we aim to be a company that overflows with problem-solving ability and creativity and freely develops business beyond the framework of an advertising firm.

Amid the many crises we currently face, such as pandemics, growing global geopolitical and racial tensions, climate change, and the increasing mobility of human resources in an employment market based on the diverse values of mainly younger generations, definitions of diversity are rapidly expanding around human characteristics that are not immediately visible, including experience, expertise, disabilities, religion, class, age, regionality, sexual orientation, and values.

By constantly promoting DE&I strongly according to changes in the environment and realizing a diverse, fair, inclusive and rewarding workplace, we pledge to provide higher-value services that contribute to the solution of customers’ problems and to play the role of a public institution which brings meaningful change to society.

At quaras, we define DE&I as follows:

Diversity means all the various differences between people. Although it most often refers to gender, race or ethnicity, we embrace a broad definition that includes experience and skills related to individuals’ work, age, nationality, religion, disability, sexual orientation, socio-economic status, education, marital status, language, and physical appearance.
Equity means that all people are treated equitably and can access information, receive opportunities and flourish, and in cases where they have an unequal start for various reasons, society corrects the imbalance. In order to do this, a broad response based on equity is required, particularly in social systems, processes, and the allocation of resources. To tackle these challenges, we believe it is necessary to understand the fundamental causes of disparities in society.
Inclusion means that all people feel they are “members of the team,” that they are welcomed by society and their colleagues, and that their unique skills and abilities are respected and valued. An inclusive workplace accepts differences, shows respect to all people in words and actions, and fosters diversity in thinking and values.