“Honda × Music” TVC

About Works

We planned and operated the project "Do you want to ride on a Honda x Music - Time to Ride or Step Aside? Music Fest (BMF)" to encourage positive young people in their teens and twenties. Collaborating with popular artists in top gear to create special music video clips, Honda project will energize young people with motorcycles and music to drive away their doubts and fears. CHAI, a NEO ( New Exciting Onna [girl] ) band was featured in a TVC, WEB video which created a buzz on social media.

https://www.honda.co.jp/lovebike/bmf/

Client

Honda Motorcycle Japan

Credits

Planning and Production: Honda Motorcycle Japan / HMJ, Quaras, THINKR/
CD: Kentaro Ouchi / Planner & AD: Masahide Haruna/ CW: Ryota Saito/ AE: Makito Chimura, Yasuhara Shimizu, Hirozumi Yaginuma, Jun Odajima/ Casting: Miyuki Nishihara, Ami Shimizu/ Media: Shizuka Hamada, Koko Kudo /C. Prod: Shinichi Kuwahara/ Producers: Kei Terayama, Ryo Kato / Dir: Hana Matsumoto/ DP: Daichi Hayashi/ Gaffer: Moto Kaido/Prod. Design: Koyuki Kato /ED & SD Suite: McRAY/Production Manager: Haruhana Tsuboi/ Wardrobe: Mayako Shigeta/Music, Performance and Narr: CHAI